Story Category: National News »
New Catalog Choice Survey: Over 80 Percent of Consumers Approve of Reduced Mail Delivery
6/12/2012
As the United States Postal Service (USPS) meets with key leaders this week to discuss its future, a new survey by Catalog Choice - a TrustedID company and the nation’s largest mail preference service - finds that over 80 percent of consumers would not mind having mail delivery reduced to five days per week. Empowered with feedback from over 18,000 consumers, Chuck Teller, Chief Strategy Officer for TrustedID, arrives in Washington, D.C. today to represent the voice of postal consumers everywhere and deliver survey findings at PostalVision 2020/2.0 - a meeting of USPS leaders and industry experts.
The survey’s overwhelming response sparked a range of ideas about postal reform including:
Consumers prefer to receive personal correspondence and packages in the mail:
- About 90 percent of consumers prefer to receive personal correspondence and packages
- Only 20 percent of consumers prefer to receive local company advertising and less than 2 percent prefer to receive non-local advertising
- Only 7 percent of consumers prefer to receive non-profit and political solicitations in the mail
Consumers have indicated they are comfortable with mail delivery five days per week:
- Over 80 percent of consumers are “definitely or probably ok” with mail delivery five days per week, with the number dropping significantly to just over 50 percent for mail delivery four days per week
- Over 90 percent of consumers would be inconvenienced if mail delivery was reduced to two days per week
Key feedback on services the Postal service could deliver:
- Over 65 percent of consumers think that the USPS should create a website to access all government forms like DMV, passport, taxes, etc.
- Over 30 percent are willing to pay a monthly fee to not receive advertising in the mail
- Over 50 percent of consumers think that the USPS should leverage the fact that postal workers are at their homes on a daily basis and set up a recycling pick-up service to take away old cell phones, batteries, light bulbs, etc.
“In order for the United States Postal Service to remain viable, it must listen to the needs of postal consumers across the country and adapt,” said Teller. “Citizens care about the long term viability of the USPS and they are actively engaging in sharing their vision for the USPS. Our survey results clearly indicate that people don’t want mail that isn’t intended for them and they don’t mind reduced mail delivery to make that possible.”
Catalog Choice works with consumers, companies and communities around the country to eliminate unwanted mail. During PostalVision 2020/2.0, consumers can continue the conversation about the role and future of the USPS by responding to live questions from the Conference through either Catalog Choice’s Twitter account or Facebook page.
Methodology
Conducted online, the survey questioned a national sample of over 18,000 Americans. Polling took place between June 6 and June 10, 2012.
About Catalog Choice and TrustedID
Founded in 2007 to provide consumers greater control over the marketing materials that enter their mailboxes, Catalog Choice, a Trusted ID company, is the world’s largest preference and privacy portal. Since its launch, Catalog Choice has connected more than 1.5 million consumers with 4,200 direct marketing companies to process over 20 million suppression requests through free membership services, Catalog Choice for Communities partnerships and MailStop™ solutions—including MailStop Mobile, MailStop Envelopes and MailStop Shield. By reducing unwanted mail and phone books, Catalog Choice’s free and low-cost services reduce deforestation, greenhouse gases, solid waste and water consumption. Catalog Choice is part of TrustedID’s suite of services designed to protect consumer privacy, credit and identities. For more information, visit www.catalogchoice.org.
|
|
|
Comment On This Story! |
||||||||
|
||||||||
|
||||||||
|
||||||||
|
||||||||
Send This Story to a Friend! |