Ten years ago, in a small dorm room at the University of Maryland, Anthony Casalena set out with a $30,000 loan from his father to change the way websites were built and make it easy for anyone to create one.
Squarespace was born.
Now an industry leading, all-in-one website publishing platform provider, the company marks a milestone this Sunday with its first Super Bowl advertisement, titled “A Better Web Awaits.” Read more about the ad and preview it in The Official Squarespace Blog, or on YouTube.
“Our goal was to create a spot that was appropriate for the Super Bowl while also communicating our values,” said Casalena, CEO and founder of Squarespace. “The ad clearly establishes our mission as a company: Squarespace helps sets your website apart from the clutter we commonly find all over the web.”
Casalena was a member of one the first cohorts of the Hinman CEOs Program, the nation’s first living-learning entrepreneurship initiative, which places entrepreneurial students from all technical and non-technical academic disciplines together in a unique community where they live together, learn about entrepreneurship, and can launch new ventures.
“The Hinman Program is a great facilitator of ideas,” said Casalena. “The program can connect you with the people you need to meet. It fosters a more professional way of thinking about a business and exposes you to things you wouldn’t see otherwise, such as venture capitalists or evaluating business plans. It is valuable for you to see how all of these things work in the real world.”
With 259 employees and offices in New York and Dublin, Squarespace is one of the biggest publishing platforms on the Internet, serving as a basis for