(NEW YORK) — The egg’s supremacy over Easter is being challenged — by Hershey’s Kisses, which has added a seasonal, somewhat unusual, flavor to its repertoire: Carrot cake-flavored Kisses.
For its temporary makeover, the iconic treat is wrapped in orange foil with a plume — the official word for the paper flag that sticks out of the top –that reads “Carrot Cake” in green lettering.
The Kisses themselves are a creamy orange color and taste “just like carrot cake,” Hershey’s spokeswoman Lauren Aardewijn told ABC News Wednesday. The smooth texture gives way to a light, cream cheese-like filling in the center, she added.
Hershey’s decided to create the Hershey’s Kisses Carrot Cake Candy as a fun, symbolic springtime offering, Aardewijn said.
“We took the classic flavors of carrot cake, which is a seasonal favorite,” she said. “When you think Easter time, you think of the Easter bunny, and bunnies love carrots.”
Hershey’s new Kisses are available exclusively at Walmart and cost $3.24 for a 9-ounce bag, Aardewijn said. One serving size, about nine Kisses, tallies in at 220 calories.