Crime Prevention and Safety Slogans
Welcome to Day #2 of the St. Mary’s County Sheriff’s Office Crime Prevention and Safety Slogan challenge countdown to National Night Out. Remember to review the rules at www.firstsheriff.com, > miscellaneous>National Night Out.
July 31st: “This is your brain. This is your brain on drugs. Any questions?”
– The Partnership for a Drug-Free America
The first PSA, from 1987, showed a man who held up an egg and said, “This is your brain,” before picking up a frying pan and adding, “This is drugs.” He then cracks open the egg, fries the contents, and says, “This is your brain on drugs.” Finally he looks up at the camera and asks, “Any questions?” A shorter version of this, simply showing a close-up of an egg dropping into a frying pan, was used a few years later.
IMPACT:
TV Guide named the commercial one of the top one hundred television advertisements ever.
