Leonardtown, Maryland – MedStar St. Mary’s Hospital’s Marketing, Public Relations, and Philanthropy (MPRP) Department earned a total of five healthcare marketing awards from the Aster Awards Program and the Healthcare Marketing Report (HMR).
The Aster Awards Program is an elite competition dedicated to recognizing excellence in medical marketing and HMR is a publications group focused on marketing news and information from around the nation in the field of higher education and healthcare.
Although the MPRP department has been earning Aster Awards and HMR Awards for the past 10 years, it’s the second year in a row receiving two Aster Gold Awards for, The Pulse, the hospital’s monthly internal newsletter for associates, and promotional material for the hospital’s annual Gala Fundraising Event (2015 Diamonds Are Forever). Held each November, the Gala raises thousands of dollars for hospital scholarships, capital projects, new equipment and various other hospital improvements.
MedStar St. Mary’s won two Silver Aster Awards, one for a pocket folder marketing piece designed to hold various flyers, publications and brochures and one for Healthy Living, a quarterly magazine mailed to nearly 100,000 homes throughout Southern Maryland. In addition, promotional materials for the 2015 Diamonds Are Forever Foundation Gala also placed at the Bronze level for Advertising Awards through HMR.
“I believe our team approach plays a huge role in the quality outcome of these projects and is reflective of our service values hospital-wide,” said Holly Meyer, Director of Marketing, Public Relations and Philanthropy at MSMH. “It’s encouraging when our hard work is recognized among thousands of entries across the nation in our industry.”