La Plata Business Association (LPBA) announces that it has partnered with neighborhood champions for the inaugural “Shop La Plata” celebration on Small Business Saturday® to be held on Nov. 29, from 10:00 a.m. to 5:00 p.m. in the downtown business district of La Plata, Maryland.

Small Business Saturday® is held the first Saturday after Thanksgiving and was original created by American Express in 2010 to support the small businesses that continue to strengthen our economy and create jobs in small towns across America.

“The downtown business district of La Plata is a premiere community for small business economic development and growth,” says Keith Grasso, president of LPBA and owner of Island Music Company.

Small Business Saturday® helps small business kick off the busy holiday shopping season.  The role of a neighborhood champion is to inspire communities to participate in the day and support local Small Business Saturday® celebrations. To date, more than a dozen neighborhood champions have joined together to recognize the day and to commit to serve as ambassadors, encouraging family and friends to shop small at independently-owned shops and restaurants in our neighborhood.

“81% of small business owners said Small Business Saturday® is most effective when communities band together and host events,” according to a survey conducted by American Express.

This year, LPBA has partnered with Business Alliance of Charles County, Charles County Chamber of Commerce, Charles County Government Economic Development and Tourism, Town of La Plata, and University of Maryland Charles Regional Medical Center among other neighborhood champions.
Businesses, big and small, in the downtown business district of La Plata are encouraged to decorate their storefronts with a holiday theme in time for the event.

Look for a full-page ad in the Maryland Independent “holiday shopping guide” on Wed., Nov. 26 and Dec. 10.  The guide will be available from Wed. Nov. 26 through Mon. Dec. 22 at Southern Maryland Newspapers Online web site www.somdnews.com

Participating merchants will be collecting canned goods and nonperishable food items on Small Business Saturday to support local food pantries.    

Stay updated and informed about the event by following #ShopLaPlata hashtag and “like” the La Plata Business Association Facebook page.

For inquiries, please contact Christine Parker, co-chair of the Shop Small celebration at 301-751-7553.