La Plata, MD (May 19, 2017) – Sagepoint Senior Living Services’ Pharmacy Bag Marketing campaign earned a 2017 Gold Aster Award1 in the national competition that recognizes excellence in healthcare marketing and advertising. Sagepoint’s mannequin challenge video, viewable here: https://youtu.be/HjzIX129f9o, earned a 2017 Silver Aster Award2.
Director of Marketing Kelsey Pearson remarks, “We are very honored to again receive national recognition for our marketing efforts here at Sagepoint! We work hard to communicate our services to families in need throughout Southern Maryland and these awards speak to the success of our marketing efforts.”
In 2017, the Aster Awards received nearly 3,000 entries from hospitals, health systems, nonprofit public health organizations, and advertising/PR firms around the United States. All entries were reviewed by a panel of industry experts and were scored on multiple criteria against similar-sized organizations in their specific groups and categories.
Awards were issued for entries that received top marks from judges placing them in the top 16% of the nation for advertising excellence. Judging criteria included creativity, layout and design, functionality, message effectiveness, production quality and overall appeal.