WALDORF, Md. – Red Lobster’s “Ultimate Endless Shrimp” all-you-can-eat deal was more popular than the seafood chain thought it would be.
Customers took advantage of the $20 deal, but it ended up costing the restaurant more than $11 million in profits.
The company was attempting to get more customers into the restaurants. It worked, driving a 4-percent increase, but it backfired at the same time.
The deal remains on the menu but it is now $25.
Have you taken advantage of this deal yet?
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20 is ridiculous for just shrimp let alone 25