Yesterday, Taco Bell launched a new national ad campaign created by young Live Más Scholarship scholars. Meade Morrison, 18, of Huntingtown, MD, was one of the students who helped develop and star in the ad.
Through its Feed a Dream campaign, from now until April 8, for every Doritos Locos Taco purchased, Taco Bell will donate ten cents to its Live Más Scholarship (LMS) to fuel the passions of young people.
Meade was invited to participate in a creative workshop in Chicago in January, where he worked side by side with veteran advertising and marketing creatives to develop the concept for the ad. A month later, Meade helped with the filming in California – and showed off the skills he’s currently learning at New York University by acting and starring in the ad, as well.
Meade was one of the 270 students to receive the Live Más Scholarship last year to pursue his passion of theater and film. His involvement in the Feed a Dream campaign is just one example of how Taco Bell is connecting young people with professionals in their field and giving opportunities to put their passions into action through unprecedented real-world experiences. In a first for the brand, this campaign is truly “for the students, and by the students.” Check out a round-up of all the LMS winners who participated in the behind the scenes of the campaign here.