Dictionary.com describes the word PRISM as follows:

 Noun –

 Optics: a transparent solid body, often having triangular bases, used for dispersing light into a spectrum or for reflecting rays of light.

 Geometry: a solid having bases or ends that are parallel, congruent polygons and sides that are parallelograms.

 Crystallography: a form having faces parallel to the vertical axis and intersecting the horizontal axes.

 In Southern Maryland, PRISM is defined as follows:

 
 PRISM’s marketing professionals gather
 to share best practices and to mentor
 organizations that don’t have resouces
 to sustain a full blown public relations
 and marketing plan.

 Public Relations Individuals in Southern Maryland is a professional organization for public relations and marketing practitioners in the Southern Maryland region, including Charles, Calvert and St. Mary’s counties.

 According to the PRISM web site, “The purpose of PRISM is to provide professional development and networking opportunities to individuals practicing public relations and marketing.

 Currently, PRISM is comprised of members serving in various industries such as economic development, defense, retailing, health care, government, non-profit, education and professional services.”

 According to Katherine Stormont, PRISM Secretary and President, Full Stride Communications, “PRISM began mostly on behalf of beleaguered non-profits with few marketing resources and even more limited professional expertise in public relations and marketing.” Stormont has been part of the organization since its inception since 2005 and has seen the group grow from meager beginnings to the vibrant organization of today.

 “Non-profits are always marketing with little or no resources,” said Stormont. She explained that now group has members from most business segments including, banking, higher education, construction, retailers, non-profits and the arts.

 
 Stormont with Blue Wind Gourmet prorietor,
 Plant and PRISM president, Joshua Davis

 When asked how an organization benefits the community, Stormont offered the following: “We have some very tangible benefits. Take for instance PRISM&rs