Local Retailer to Hold Nostalgic Celebration with Throwback Pricing
Sears Hometown Store of California, Maryland, in the Wildewood Shopping Center at 23415 Three Notch Rd, is celebrating an important anniversary this month, and sharing the occasion with the community through a “throwback” promotional weekend celebration July 26-27.
What’s the special occasion? This year marks two decades since Sears, Roebuck and Co. did a final run of its legendary “Big Book” catalog, closing its catalog stores and shifting to a new retail model of locally owned and operated dealer stores. Sears Hometown Store of California, Maryland, which opened in 1995, is one of 900 stores nationwide that came about as a result of that move.
To commemorate the anniversary, during the weekend of July 26-27, the store is featuring current versions of some popular items advertised in 1993, with the same or lower pricing than 1993 pricing. “One of the Super Buys advertised in 1993 was a 3 cubic foot capacity, 11 cycle Kenmore washer for $429.99,” said Chief Operating Officer Will Powell. “During the throwback weekend, we’ll offer a comparable Kenmore washer but it will have larger capacity, more cycles, an energy star rating and it will be priced under $400.” In addition to other featured throwback pricing, each shopper will also receive an anniversary scratch card for an additional “mystery discount” of up to an additional 20 percent off the shopper’s entire purchase. These cards will be available while they last, terms and conditions apply, and further details can be found in store.
Bruce Johnson, President and CEO of Sears Hometown and Outlet Stores, Inc., said, “Looking back over the past 20 years, we’re celebrating tremendous progress. Everyone has memories of ordering from the eagerly awaited ‘Big Book’ for delivery to a local catalog store or their home. The ‘Big Book’ is gone. But as much as things change, we continue to grow by providing top-notch customer service, and we still provide incredible values.”
Since starting the dealer store model, Sears Hometown Stores have since grown into a network of more than 900 locations, and are now part of Sears Hometown and Outlet Stores, Inc. (NASDAQ: SHOS), a publicly traded company that is separate from Sears Holdings Corporation. These stores primarily sell appliances, tools, lawn and garden equipment and seasonal outdoor products.
“The Sears Hometown format caters to the members of this community,” said Andre Collins, owner of Sears Hometown Store in California, Maryland. “Our business is built around a service model that places emphasis on helping a customer find exactly what they need at a great, low price. Bottom line, the people of Southern Maryland keep our business going. We are excited to honor them and celebrate two decades of the Hometown feel.”
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